Advice: Small shop need not move to higher rent district

04/23/2008 | CNNMoney/Fortune Small Business

The owner of a suburban Indianapolis lingerie shop is advised to stay put but take other measures to cope with low foot traffic. Experts suggest offering free fittings, putting the business on Facebook and increasing word-of-mouth advertising by donating specialty bras to women's boutiques for use when customers try on halter tops, strapless dresses and racer-back tanks.

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CNNMoney/Fortune Small Business

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