Mapping out expansion plans for your franchise systems

04/23/2008

There are several questions franchisors need to consider before targeting a new area in which to expand, especially when it's a foreign market. "Identifying the ideal time to venture overseas in one of the many markets fertile for franchise expansion is one of the most important decisions many franchise systems will ever make," writes IFA Pres. and CEO Matthew Shay in Franchising World magazine.

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