MediaVest joins service matching viewer data, purchases

04/23/2008 | Mediaweek

Publicis Groupe's MediaVest has agreed to use the True ROI Accountability set-top-box-based media and marketing research service, which links viewing data of TV spots with items purchased using frequent-shopping cards. MediaVest is the first agency to become a client of TRA's service.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO