Poll: Social-media platform for consumer complaints, research

04/23/2008 | ClickZ

In an online survey by the Society for New Communications Research, 72% of respondents said they rely on blogs and social networks to scope out a company's reputation and gain feedback on customer service. Meanwhile, 59% of respondents said they use these forums to air complaints over poor experiences, although only around one-third of respondents said they believe companies take such online gripes to heart.

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