Will NBCU's cable nets be next for "podbusters"?

04/23/2008 | Mediaweek

NBC Universal, which owns a number of cable networks, has introduced a novel ad strategy for its local TV stations. The so-called "podbusters" bookend news segments with two 60-second spots from the same advertisers, providing the marketer with a more seamless transition from ad to content and back again.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX