Will NBCU's cable nets be next for "podbusters"?

04/23/2008 | Mediaweek

NBC Universal, which owns a number of cable networks, has introduced a novel ad strategy for its local TV stations. The so-called "podbusters" bookend news segments with two 60-second spots from the same advertisers, providing the marketer with a more seamless transition from ad to content and back again.

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