Poll: 7 in 10 European marketers boosting Web ad spending

04/23/2009 | ClickZ

Seven in 10 European marketers this year are boosting their Web budgets, while only 8% have cut their online expenditures, the European Interactive Advertisers Association is reporting. The group's annual survey of 300 major marketers found the funds for the Web ad increase mainly are coming from their budgets for traditional media, with 46% saying they cut magazine spending, 37% trimmed TV and 32% reduced newspapers.

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