Report: Avoid pitfalls of social-media marketing in pharma

04/23/2009 | Forrester Blog, The

Social media can be tricky terrain for those in the life sciences and pharmaceuticals industry, because government institutions get a great deal of say in how medical products are marketed and have been largely quiet on the use of new online tools. Forrester Research's Josh Bernoff identifies which potential drug consumers (i.e. disease sufferers) would have the most to gain from social interaction and are often already active social-media users, like those suffering with mood disorders and obesity.

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