Ads introduce public to 3-drink Gatorade system

PepsiCo is launching an ad campaign during the NBA playoffs for Gatorade's G Series, a lineup of three drinks for consumption before, during and after athletic activity. PepsiCo calls the G Series "the biggest innovation news in its history," and one ad says Gatorade "changed the game" in 1965 and is "changing the game again."

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