Ads tout Gatorade's new G Series

04/23/2010 | Wall Street Journal, The

PepsiCo is launching an ad campaign during the NBA playoffs for Gatorade's G Series, a lineup of three special-purpose sports drinks. "Prime" is a concentrate meant to be imbibed before activity, "Perform" is a sports-drink designed for refreshment during activity, and the protein-spiked "Recover" is designed for after the game. PepsiCo calls the G Series "the biggest innovation news in its history," and one ad says Gatorade "changed the game" in 1965 and is now "changing the game again."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL