Twitter's ad platform puts ideas at the forefront

04/23/2010 | Advertising Age (tiered subscription model)

Twitter's Promoted tweets ad platform will change how ad agencies work through the use of a Resonance Model that will reward ads that garner buzz and delete ads that don't interest viewers. Annoying banner ads and lame ideas won't cut it here, B.L. Ochman writes. Ads will "live and die on how much they resonate -- like ideas have done for centuries," she writes.

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