AdWords for Video should be good for SMBs, Google

04/23/2012 | TechCrunch

Google's new AdWords for Video is about to launch in earnest after a testing phase, writes Anthony Ha. The program should be a boon to small businesses, especially those employing YouTube, because of how video campaigns integrate with the AdWords dashboard in a manner familiar to search and display advertisers. From Google's perspective, AdWords for Video could be a key driver to monetizing its YouTube asset.

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