Column: A social media plan provides focus

04/23/2012 |

Travel agents need to develop a marketing plan for social media to have well-defined goals and a means to measure progress, writes social media coach Sophie Bujold. " 'Why do I want to use social media to promote my agency?' should be your first and guiding question. This is one of the rare times where you get to consider what's in it for you, so make it count!" Bujold writes.

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