Digital billboard basics for advertisers

04/23/2012 | Business Insider

Technological advances drove the evolution from hand-printed signs to digital out-of-home advertising, bringing about shorter lead times, lower production costs and a smaller carbon footprint, writes ADstruc CEO John Laramie. He shares a short primer on the industry, including the enhanced creative freedom that advertisers find with digital billboards.

View Full Article in:

Business Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY