Discovery takes the "after show" to digital platforms

04/23/2012 | MediaPost Communications

Discovery Communication's Web properties are increasingly in demand, and the company's chief digital officer Jean-Briac Perrette is hunting for advertisers at the "upfronts" bargaining sessions. Touting "after show" properties that extend Discovery's television franchises online, Perrette says the company is developing a two-screen experience that exploits the popularity of mobile viewing, which already accounts for 15% of the network's digital content consumption.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY