Discovery takes the "after show" to digital platforms

04/23/2012 | MediaPost Communications

Discovery Communication's Web properties are increasingly in demand, and the company's chief digital officer Jean-Briac Perrette is hunting for advertisers at the "upfronts" bargaining sessions. Touting "after show" properties that extend Discovery's television franchises online, Perrette says the company is developing a two-screen experience that exploits the popularity of mobile viewing, which already accounts for 15% of the network's digital content consumption.

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