Doing business in China requires a different rule book

04/23/2012 | Advertising Age (tiered subscription model)

Being aware that the Communist Party is ultimately in charge is the first step to navigating business in China, according to this Ad Age guide. Understanding that censorship is a serious issue, preparing for the "politically sensitive" event and securing trademark names in China by being first to the table are some of the "Golden Rules" outlined here.

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