Google's Mohan on using IAB standards for new metrics

04/23/2012 | Advertising Age (tiered subscription model)

Google's adoption of televisionlike metrics for measuring ad effectiveness takes the emphasis off click and conversion as the standards, writes Michael Learmonth. The company's "Active View" technology, for example, uses Interactive Advertising Bureau standards to measure viewable impressions. The long-term initiatives intend to "make sure that digital media is an environment that really works for brands," Google Vice President Neal Mohan says in a video interview here.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY