IKEA puts entire store into one banner ad

04/23/2012 | Adweek

IKEA is running a digital campaign that squeezes separate links to its entire product lineup -- that's 2,800 items -- into a single 300-by-250-pixel banner ad. The tiny products are magnified as users mouse over them, and clicking through takes users to an online sales page for the product. "This may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming," writes Tim Nudd.

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