Lafarge India: Innovation that binds

04/23/2012 | Forbes (India)

Special binders that extend a structure's life by a factor of five have been developed by Lafarge India to meet the needs of India's price-sensitive rural markets. The cement firm understands that the need for localization is key to growth, which is why it is focusing on innovation to secure its place when India becomes the world's third-largest construction market in 2017.

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