Reebok is revamping its marketing message regarding muscle-toning footwear. The company ran afoul of the Federal Trade Commission for unsubstantiated claims and had to settle the issue just to move on, according to Reebok. New marketing "will not be as hyped as it was in the beginning. That's our job in the industry, to bring it to a reasonable level," Reebok's Martina Jahrbacher says.
Reebok tackles fitness footwear again
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