Reebok tackles fitness footwear again

04/23/2012 | Advertising Age (tiered subscription model)

Reebok is revamping its marketing message regarding muscle-toning footwear. The company ran afoul of the Federal Trade Commission for unsubstantiated claims and had to settle the issue just to move on, according to Reebok. New marketing "will not be as hyped as it was in the beginning. That's our job in the industry, to bring it to a reasonable level," Reebok's Martina Jahrbacher says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY