SMB video ads can command an audience of millions

04/23/2012 | New York Times (tiered subscription model), The

Google is hoping that its AdWords for video concept will attract small businesses. The buying model is much the same as AdWords, with the difference being that keyword search would lead to a video posted on Google-owned YouTube. The initiative opens even the tiniest mom-and-pop shop to YouTube's 800 million monthly visitors.

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New York Times (tiered subscription model), The

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