Syfy seeks placement deals for 2013 "Defiance" play

04/23/2012 | Advertising Age (tiered subscription model)

NBC Universal's Syfy is already warming up advertisers to product-integration deals for the 2013 network series called "Defiance," in which multiplayer online gaming will intermingle with the TV show's plot. "Syfy is pushing past linear TV and showing there's a bigger environment for advertisers outside the one screen," Mindshare managing director Ellen Ferrari said.

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