Tips to boost loyalty through customization

04/23/2012 | SmartBrief/SmartBlog on Food & Beverage

Customizing your offerings and personalizing offers with input from your guests can go a long way toward engendering long-term loyalty, writes Skinit CTO Darryl Kuhn. Crowdsourcing, mass customization, personalization and inviting customers to become co-creators are some relatively easy ways to customize, he writes.

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