Coca-Cola targets mobile teens with first all-digital campaign

04/23/2013 | Adweek

Coca-Cola has announced the launch of its first digital-only campaign, called "The AHH Effect." The mobile-heavy campaign, to be created in partnership with Wieden+Kennedy, is aimed at teens who want quick, "snackable" bursts of content, and who see their phone rather than the TV as their primary screen. "This signals a whole new way in which we've decided to create marketing content," says Pio Schunker, senior vice president of integrated marketing communications at Coca-Cola North America.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA