Duane Reade's comeback fueled by stores' new upscale experience

04/23/2013 | New York Observer, The

Duane Reade has found a niche by offering an upscale experience in a neutral setting, complete with hologram floor greeters and digital makeup counters. The drugstore has seen a surge of popularity in recent years following a buyout by Walgreens, a series of store redesigns and strategic rebranding.

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New York Observer, The

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