Jack Daniel's new Order to develop social brand advocates

04/23/2013 | ClickZ

Arnold Worldwide created a faux secret society called The Order of Gentlemen, as part of a Jack Daniel's Gentleman Jack Rare Tennessee Whiskey campaign. The campaign allows fans to become "a Friend of the Order," making them a part of a loyalty group for brand ambassadors over a three-year period, exchanging rewards for interactive brand advocacy.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL