Top Morgans Hotel marketer Kim Walker to focus on mobile push

04/23/2013 | Advertising Age (tiered subscription model)

Kim Walker worked her way up the ranks of the Morgans Hotel Group, learning all the nuances of the boutique hotel niche before landing as senior vice president of marketing and creative director. The hotel is working with Firstborn on expansion plans and a digital revamp. "Over the past year and half, we have been trying to figure out the plan for 2013, and we really felt that since consumers are relying heavily on mobile access it was going to be our key focus for this year," Walker says in this interview.

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