Brand marketers learn about YouTube stardom from the stars

Major brands including Ford, AT&T, Samsung and Taco Bell have sent marketers to a three-day Google training program on what it means to be a YouTube sensation. The boot camp featured YouTube stars, who discussed the power of digital video and their own audience-building success stories. The stars are "genius marketers" that built brands with almost no funding, said Shiv Singh, a Visa senior vice president.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY