GE hosts one-day digital video campaign

General Electric ran a one-day #SpringBreakIt digital and social campaign that used video to demonstrate the durability of its jet engine products. The campaign incorporated Twitter, YouTube, Vine, Facebook, LinkedIn and Google+ and included creative work by Stockton & Stockton. "A topic like advanced materials affects everyday consumers, but they may be less aware of how it impacts them," says GE's Linda Boff.

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