NBA 2K franchise passes creative to CP+B

04/23/2014 | Adweek

Crispin Porter + Bogusky in Los Angeles has nabbed creative duties for the NBA 2K franchise and its next video game series, NBA 2K15, expected to launch in the fall. Zambezi previously held the account. "Partnering with the creative minds at CP+B demonstrates our commitment to continue to growing our franchise through the delivery of world-class creative," said Alfie Brody, 2K vice president of global sports marketing.

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