Gone in five seconds

04/24/2006 | Advertising Age (tiered subscription model)

Online video ads appeal to marketers because they can be inserted into unskippable "pre-roll" slots -- and because the average Web-video viewer is 35-years-old. However, long ads appear to be a poor fit for the medium, so five-second spots may be the wave of the future, as Web video is projected to grow into a billion-dollar business by the end of the decade.

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