Gone in five seconds

04/24/2006 | Advertising Age (tiered subscription model)

Online video ads appeal to marketers because they can be inserted into unskippable "pre-roll" slots -- and because the average Web-video viewer is 35-years-old. However, long ads appear to be a poor fit for the medium, so five-second spots may be the wave of the future, as Web video is projected to grow into a billion-dollar business by the end of the decade.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY