E-mail marketing: What you can and can't do by law

04/24/2007 | SmartBIZ

Mind your e-mail Ps and Qs: Customers and former customers can be contacted with e-mail under specific circumstances, such as facilitating a transaction, sending an e-mail newsletter, or notifying customers of product updates or upgrades. However, anti-spam laws prohibit many other kinds of direct e-mail.

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