Start-up clicking to change TV ad channel

04/24/2007 | Advertising Age (tiered subscription model)

Boston start-up Backchannel is at the forefront of an effort to transform the TV ad marketplace to one where products and services are pitched to viewers based on their demographics or location, allowing them to immediately respond to the pitch by clicking to purchase a song, claim a restaurant reservation or find out more about a new car.

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Advertising Age (tiered subscription model)

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