TiVo signs Interpublic Group to use StopWatch service

04/24/2007 | Mediaweek

Interpublic Group has become the second client of TiVo's StopWatch ratings service, which offers second-by-second viewership information. The TiVo data, whose first client was Publicis Group's Starcom, will be used by Interpublic shops MAGNA Global, Initiative and Universal McCann.

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