Miller blog scoops rival A-B

04/24/2008 | Wall Street Journal (free content), The

Anheuser-Busch is expected to launch a new brew called Budweiser American Ale. What's remarkable about the story isn't the news itself, but the fact that it first appeared on Brew Blog, a site owned by rival Miller Brewing Co., and staffed by former Advertising Age reporter James Arndorfer.

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Wall Street Journal (free content), The

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