Subaru campaign driven by "Love"

04/24/2008 |

For its first campaign for Subaru of America, Interpublic Group's Carmichael Lynch was charged with finding an "overarching idea" about the automaker that would represent a "brand truth" to help drive stronger sales, according to Subaru CMO Tim Mahoney. The resulting effort adds the word, "Love," to the automaker's current tagline, "It's what makes a Subaru a Subaru," and showcases owners' emotional attachments to their cars.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY