Fierce competition could hinder Foursquare's fundraising efforts

04/24/2011 | Wall Street Journal, The

Location-based check-in service Foursquare launched a service for restaurants and merchants to offer daily deals and promotions to its 8 million users, but that first step to commercialize the free service may not be enough to win the company a $500 million valuation and the additional $20 million to $40 million it's seeking from investors, some industry watchers say. Foursquare faces fierce competition from other location-based services including Gowalla and Shopkick.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY