3 steps to better assess your opportunities

04/24/2012 | Inflexion-Point.com (U.K.)

Just as marketing departments spend time scoring leads, it's a good idea for sales departments to focus on scoring opportunities, writes Swayne Hill. After developing a profile of an ideal customer, it's possible to score individual opportunities, based on factors such as size and business goals.

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Inflexion-Point.com (U.K.)

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