Ben & Jerry's executive gives social media scoop

04/24/2012 | MediaPost Communications

Jay Curley, integrated marketing manager at Ben & Jerry’s, said the ice cream company combines sampling with social media by responding to social media requests for ice cream delivery with its Sweet Tweets program. "Let’s say, we select Bob, and go to Bob’s office with 20 people and serve them ice cream ... His coworkers tweet. And when they tweet 'I love Ben & Jerry’s,' it means more," he said.

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