Beware of Panda when producing original content

04/24/2012 | MediaPost Communications

Google's updates to its Panda algorithm mean it's important to make sure that the search engine recognizes you as the original author of your content, Janet Driscoll Miller writes. Panda's attempt to downplay duplicate content can mean that original content moves down in the listings when it's subsequently used by others, but there are ways to avoid that trap, Miller writes.

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