Column: Social media allow managers to help with brand-building

04/24/2012 | Hotel Interactive

Managers can make personal contributions to their hotel's networking and reputation management efforts by interacting with people through social media, writes Larry Mogelonsky, president and founder of LMA Communications. "Whenever, or wherever, you can get your guests to 'meet the managers,' you're not only giving your hotel a real face, but drastically enhancing client retention," Mogelonsky writes.

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