Do your sales, marketing departments agree on the definition of "lead"?

04/24/2012 | Eloqua

Sales and marketing departments tend to disagree on essentials such as what metrics to use, what clearly motivates each team and even the basic definition of a lead, writes Melissa Madian. But lead generation is too important to be left as a point of contention between the two camps, and steps toward unification should be undertaken.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC