A good cause can bring together brands, consumers via social media

04/24/2012 | SmartBrief/SmartBlog on Social Media

Using social media to identify a brand with a worthy cause can help humanize the brand, even if the cause isn't something normally associated with a brand's product, Murray Newlands writes. It's also a good way to spark a conversation with consumers and improve a brand's image, he writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA