Ivy league or bust? University gambles on growth strategy

04/24/2012 | Bloomberg Businessweek

North Carolina's middle-of-the-road High Point University is seeking elite status using high-risk tactics more typical of growth companies. University president Nido Qubein took on huge debts to revamp the campus, installing jacuzzis and other luxuries in dormitories to attract fee-paying "clients," and is using students' tuition payments to service debt and fund further expansion. "The money follows the idea," he explains.

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