Most marketers are using multiple tools and tactics

04/24/2012 | eMarketer

More than half of marketers are using five or more different tactics on a single ad campaign, according to a PointRoll and Kelton Research study. The most dramatic change in spending went to social media, with 79% of respondents saying they'd spent more marketing dollars on it, followed by mobile (75%) and tablet marketing or advertising (66%).

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