NAB backs alternative plan to political file mandate

04/24/2012 | TVNewsCheck (free registration) · Broadcasting & Cable

The NAB, the Big Four networks' station groups and Univision have signed on to a proposal by the Television Operators Caucus that would require stations to post online the buyers of political ads and the total cost of their ad buys, instead of placing their entire political files online. The issue is scheduled to be considered by the Federal Communications Commission on Friday. The group backing the alternative plan describes it as a "win-win solution that provides transparency concerning political candidate spending while avoiding the anti-competitive impact of online disclosure of per-spot rate information," according to a letter to the FCC.

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TVNewsCheck (free registration) · Broadcasting & Cable

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