An Offerpop application lets brands build Pinterest-style fan communities within Facebook, with users having their own profiles within the app. Offerpop's Mark Cooper says the primary benefit of allowing consumers to create profiles on brand pages is that "brand fans get to know each other." Universal Records and ModCloth are using the app for the recording act JoJo and ModCloth's fashion line.
Offerpop app lets brands build fan communities within Facebook
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