Sow seeds on Facebook now for harvesting later

04/24/2012 | Advertising Age (tiered subscription model)

Marketers should consider shelling out for Facebook now, while the prices are low, rather than pay a premium later during the Q4 selling season, writes Dave Williams. Facebook's cost-per-thousand rate fell 9% and cost-per-click inventory slid 32% in the transition from Q4 to Q1, indicating that the social network's sales cycle is similar to that of other businesses. Besides, starting now gives marketers time to build up purchase intent in time for a big fourth quarter.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY