Toy-maker tests Facebook-linked online reviews

04/24/2012 | Wall Street Journal, The

Toy-maker Step2 relies on online reviews to help market its products, but now it's adding a social layer, online marketing director Tena Crock says. Customers can link their Facebook profiles to their reviews on the company's branded website, and can opt to have their reviews cross-posted to their Facebook news feed. "Moms are running Facebook. They're basically doing our word-of-mouth marketing," Crock says.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX