Cap'n Crunch to star in late-night talker on YouTube

04/24/2013 | Mashable

Quaker is giving the Cap'n Crunch character his own late-night animated YouTube series in an attempt to revive interest in the brand among those who remember the character's decades-ago Saturday morning cartoon appearances. "It felt like the natural next step for the Cap'n considering that over the last two years we've morphed our marketing of the brand to primarily digital and social, with a goal of providing entertaining content that fuels conversation," says Quaker Chief Marketing Officer Justin Lambeth.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY