Grocery shoppers want mobile services that empower them

04/24/2013 | MediaPost Communications

While American and European shoppers show little interest in purchasing groceries through mobile devices, a survey by Symphony EYC shows that solid majorities want to be able to use mobile devices for in-store price comparison. Additionally, 72% of Americans and 65% of Europeans say they want mobile services that allow them to share ideas on products and offer feedback.

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